About Arvaana Ventures
Who We Are
Arvaana Ventures Private Limited is the parent company and brand-building platform under which multiple consumer brands are being developed across health foods, mass-market FMCG and specialised natural products.
The Platform
A scalable house of brands focused on better living
Our larger vision is to build a scalable house of brands focused on better living, strong distribution and long-term national and global growth. Arvaana owns the brands, the products and the route to market — brand creation, product development, packaging, sales, distribution, and marketing & expansion.
The model is capital-efficient by design, with investment concentrated in brand, demand and distribution.
Our Direction
Vision & Mission
Vision
To build a diversified portfolio of consumer brands that improve everyday living through better products, stronger distribution and sustainable long-term growth.
- Diversified house of brands
- Better everyday products
- Sustainable long-term growth
Mission
To develop and scale category-leading brands across health foods, FMCG and premium natural products through innovation and market expansion.
- Innovation in better-for-you products
- Category-leading brand building
- National & global market expansion
Business Model
From brand to consumer
A focused value chain — Arvaana concentrates on brand, demand and distribution.
01
Arvaana Ventures
Brand IP · Product · Go-to-market
02
Brand Development
Purpose-led brands built for distinct segments
03
Distribution & Retail
National multi-channel reach
04
Consumers
Better products for everyday living
Founder's Message
A Vision for Sustainable Brand Building
“At Arvaana, we set out to build more than products — we are building a diversified house of brands designed to improve everyday living. Our model lets us focus on what matters most: creating brands consumers trust, developing better products, and reaching people through strong, scalable distribution.
From FitBasics in health and nutrition, to YM Foods at mass-market scale, to PlanBee in premium natural products — each brand is a deliberate step toward a balanced, resilient and growing FMCG group with national and global ambition. We invite investors, distributors, retailers and strategic partners to build that future with us.”
Prasad Konda
Founder & Director · Arvaana Ventures
Work With Us
Partner with Arvaana
Whether you are a retailer, distributor or strategic partner, let's explore how we can collaborate to build better brands.