House of Brands
Our Brands
We don't just invest; we create purpose-led brands built on the principles of wellness, authenticity and uncompromising quality — each serving a distinct segment, together forming a balanced FMCG ecosystem.
01
Health & Nutrition
FitBasics
Nutrition made
practical
FitBasics is Arvaana's health-focused food and beverage brand, developed for consumers seeking healthier alternatives to everyday foods. From no-maida breads to instant coffee and naturally fermented kombucha, every product is built on the same promise of practical, better-for-you nutrition.
- No Maida Formulations
- Higher Protein, Higher Fibre
- Better Ingredients
- Controlled Sugar
- Functional Nutrition
- Active Lifestyle Relevance
02
Mass-Market FMCG
YM Foods
YM Foods is Arvaana's mass-market FMCG and distribution-focused brand. Where FitBasics leads on nutrition, YM Foods is built to serve high-frequency food categories and drive deep retail penetration across modern and traditional retail.
- Cookies
- Cakes
- Muffins
- Chocolates
- Chips
- Snacks
03
Premium Natural Products
PlanBee
PlanBee is Arvaana's specialised honey and honey-based products brand. Every jar is focused on purity, quality sourcing, premium packaging and flavour innovation — positioned for premium retail, gifting and export markets.
- Forest Honey
- Wild Honey
- Tulsi Honey
- Lemon Honey
- Multiflora Honey
At a Glance
Portfolio Comparison
| Brand | FitBasics | YM Foods | PlanBee |
|---|---|---|---|
| Segment | Health & Nutrition | Distribution & Scale | Premium Natural Products |
| Focus | Better-for-you breads, coffee & kombucha | High-frequency mass-market categories | Pure, premium honey portfolio |
| Channels | Modern retail, kirana & e-commerce | General & modern trade, Tier 2–4, quick commerce | Premium retail, hospitality, e-commerce & export |
| Positioning | Premium health-conscious positioning | The group's volume & velocity engine | High-margin, gift & export ready |
The Investment Case
Why Arvaana Ventures
01
FitBasics
Health & Nutrition
- No Maida Formulations
- Higher Protein, Higher Fibre
- Better Ingredients
- Controlled Sugar
02
YM Foods
Distribution & Scale
- Cookies
- Cakes
- Muffins
- Chocolates
03
PlanBee
Premium Natural Products
- Forest Honey
- Wild Honey
- Tulsi Honey
- Lemon Honey
Together, these brands create a balanced FMCG ecosystem serving health-conscious, mass-market and premium segments.
Work With Us
Partner with Arvaana
Whether you are a retailer, distributor or strategic partner, let's explore how we can collaborate to build better brands.